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Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

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Movies

Piku

Critics rating: 3 Stars

Cast: Amitabh Bachchan, Deepika Padukone, Irrfan Khan, Moushumi Chatterjee.

Direction: Sho...

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Sustainable Development

The Powerloom Lobby Is Out To Destroy India’s Handloom Advantage: Ashoke Chatterjee

The former Crafts Council of India head on why the Handloom Reservation Act of 1985 should be made sacrosanct. Speculation that the government plans to amend the handloom A...

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Sustainable Development

Why Brands Should Focus on Videos As An Effective Marketing Tool

The basic premise that a video generates more buzz than a simple text post is universally acknowledged. Video Marketers are using this syllogism world over to alleviate the...

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Thought Factory

Traditions, Society And Healthcare- Taking A Look At Community Health Issues

It was a cool afternoon in the winter of 1990. We were walking toward a remote village on a dirt road through a forest. It was a voyage of delightful discovery of flora...

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Movies

Love, Rosie

Critics rating: 1.5 Stars

Cast:  Lily Collins, Sam Claflin.

Direction:&nb...

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Eye Think

How Data Can Improve the Impact of Stories

‘Our ancestors created their myths and told their stories for a human purpose. Any good story, any good novel, should have a message’, wrote Chinua Achebe, the ...

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Trending

Lose yourself in the music at India Bike Week 2015​​ “Impressive line-up of 20 world renowned music artist at the 3rd edition of IBW”

Mumbai, February 2015: The third edition of India Bike Week will see an impressive lineup of 20 music artists that are goin...

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Movies

Hawaizaada

Critics rating: 1.5 Stars

Cast:  Mithun Chakraborty, Ayushmann Khurrana, Pallavi Sharda.

Direction:...

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Environment

What Would Happen To The Climate If We Stopped Emitting Greenhouse Gases Today?

Earth?s climate is changing rapidly. We know this from billions of observations, documented in thousands of journal papers and texts and summarized every few years by the U...

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