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Why Brands Should Focus on Videos As An Effective Marketing Tool

The basic premise that a video generates more buzz than a simple text post is universally acknowledged. Video Marketers are using this syllogism world over to alleviate the...

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A Green Revolution, This Time for Africa

Last month was the 100th anniversary of the birth of Norman Borlaug, the father of the Green Revolution. In 1944, Borlaug moved to Mexico to work on breeding high-yield, di...

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Top 5 Films with Human Rights Commentary

Human rights are inviolable. The Indian Constitution has held sacred the rights of the people when it comes to Right to Equality, Protection and so on. International bodies...

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High anxiety That Mountain Peaks Are Warming Faster

Scientists call for international efforts to determine why temperatures on high-altitude mountains appear to be rising faster than in nearby lowlands. Temperatures could be...

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SAAS BAHU AND TRADITION

??India lives in her villages,? is a quote attributed to Mahatma Gandhi. ?This isn't the exact quote, though. Gandhiji actually wrote, ?India is not Calcutta and Bombay. In...

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Health Care And The Art Of Motorcycle Maintenance

This is a series about solutions, or potential solutions, to real world problems.  It focuses on the line between failure and success, drawing on the stories of people...

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Geetu Mohandas(Liar’s Dice) And Raj Rishi More(Lunchbox), Among The Seven Selected Projects For Inaugural Drishyam / Sundance Institute Screenwriters Lab In Goa, India April 12-16

Sriram Raghavan(Badlapur, Ek Haseena Thi), Shridhar Raghavan(Yennai Arindaal), and Kasi Lemmons (Eve’s Bayou, Talk To Me), Srdan Golubovic (Circles), Erik Jen...

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Charity Workers Praise Orlando Bloom's Bravery In Ebola Mission

British actor Orlando Bloom has been branded “very brave” by charity workers for visiting Liberia at the height of the Ebola crisis. The Lord of the Rings star ...

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Barbie Celebrates Sheroes At The Variety Power Of Women Luncheon

Last week, Barbie honored six Sheroes, female heroes who inspire girls by breaking boundaries and expanding possibilities for women everywhere. These women were honored by ...

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Soon Consumers Will Be Regulators…

A few years ago, global consumer goods giant Unilever found itself in a sticky situation. A new advertisement for its margarine Flora, had sparked a huge row. The ad showed...

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