Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

Beach Reading (And More)

Last year, there was only one book on my summer reading list that you could reasonably call a beach read. This year I tried to pick a few more things that are on the lighte...

Women Take Center Stage At Milken Conference

At the 18th annual Milken Institute Global Conference held at the Beverly Hilton HOTEL IN Beverly Hills on April 26, women took center stage. Throughout the event, conferen...

Salman Khan Wishes To Donate For Nepal Earthquake Only Through Right Channels!

The actor who has one of the biggest charity foundations in the country says that he will do his bit for the Nepal calamity…Rumours about Salman Khan’s charity...

Why Brands Should Focus on Videos As An Effective Marketing Tool

The basic premise that a video generates more buzz than a simple text post is universally acknowledged. Video Marketers are using this syllogism world over to alleviate the...

Not just small change: Indian philanthropy falls short, when will India get its Melinda Gates?

Two Americans are transforming millions of lives in UP and Bihar. Melinda Gates on her last trip to Maoist-affected villages in Jharkhand said she didn’t go there to ...

Manisha Koirala Cautions People About Donating For Nepal Victims!

The actress has sent out an open letter on her Facebook account warning people against fraud. Read on to find out what she has to say… The tragic earthquakes in Nepa...

This Short Story Is The Most Powerful Defense Of Universal Health Care You??l Read Today

Olikoye-

How softly the rain fell that Monday morning when my water broke. Because I was used to the raging downpours of Lagos, this quiet patter calmed me, filled ...

Geetu Mohandas(Liar’s Dice) And Raj Rishi More(Lunchbox), Among The Seven Selected Projects For Inaugural Drishyam / Sundance Institute Screenwriters Lab In Goa, India April 12-16

Sriram Raghavan(Badlapur, Ek Haseena Thi), Shridhar Raghavan(Yennai Arindaal), and Kasi Lemmons (Eve’s Bayou, Talk To Me), Srdan Golubovic (Circles), Erik Jen...