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Movies

True Review Movie - Sachin A Billion Dreams

Cast: Sachin Tendulkar, Arjun Tendulkar, Sara Tendulkar Mayuresh Pem, Mahendra Singh Dhoni, Anjali Tendulkar, Virender Sehwag, Amitabh Bachchan.

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Human Rights

Trans People Would Love To Adopt As Shown In The Powerful Vicks Ad, But They Legally Can't

If you are among the ones, like yours truly, who got a little teary-eyed after watching the Vicks ad that surfaced on your Facebook timeline, you have company. There's a go...

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Gender

How Women Consume TV On Weekdays

Women drive television viewership in India. Understanding their TV consumption patterns has become very important for broadcast executives, content creators, advertisers an...

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Trending

A Milestone Year For Media

The foremost was the rollout on 29 April of the Broadcast Audience Research Council India, the country’s homegrown television audience measurement data The year 2015 ...

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Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

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Trending

Facebook V Youtube: Fighting For Views

More than eight billion videos are now viewed on Facebook every day, according to the social network. It is a staggering increase – double the views it had in April &...

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Trending

ZMCL’s English News Channel To Launch In Feb–Mar: Subhash Chandra

Subhash Chandra-promoted Zee Media Corporation Ltd (ZMCL) is planning to launch its proposed English news channel towards the end of the current fiscal. “The channel ...

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Trending

BARC Commissions India's Largest Universe Estimation Study

The study to be conducted by Nielsen, will aid panel expansion for television measurement, and aim to be a ready reckoner for MARKETERS  and advertisers. The Broadcast...

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TAM-BARC JV: News Broadcasters Pleased With Single Currency, Increased Sample Size

News broadcasters welcome the merger of TAM and BARC, appreciative of a more consolidated and stronger currency that will emerge out of it as well as the increase in the nu...

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Twitter, Google Beware: Instagram Opens API For Advertisers

More than 3 years after being acquired by Facebook for $1 billion, one of the most popular social photo sharing networks is taking the first steps towards independence and ...

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