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A Milestone Year For Media

The foremost was the rollout on 29 April of the Broadcast Audience Research Council India, the country’s homegrown television audience measurement data The year 2015 ...

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Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

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Facebook V Youtube: Fighting For Views

More than eight billion videos are now viewed on Facebook every day, according to the social network. It is a staggering increase – double the views it had in April &...

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ZMCL’s English News Channel To Launch In Feb–Mar: Subhash Chandra

Subhash Chandra-promoted Zee Media Corporation Ltd (ZMCL) is planning to launch its proposed English news channel towards the end of the current fiscal. “The channel ...

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BARC Commissions India's Largest Universe Estimation Study

The study to be conducted by Nielsen, will aid panel expansion for television measurement, and aim to be a ready reckoner for MARKETERS  and advertisers. The Broadcast...

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TAM-BARC JV: News Broadcasters Pleased With Single Currency, Increased Sample Size

News broadcasters welcome the merger of TAM and BARC, appreciative of a more consolidated and stronger currency that will emerge out of it as well as the increase in the nu...

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Twitter, Google Beware: Instagram Opens API For Advertisers

More than 3 years after being acquired by Facebook for $1 billion, one of the most popular social photo sharing networks is taking the first steps towards independence and ...

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TV

True Review TV - A New Hope, Old Guard

Ek Nayi Ummeed Roshni, Life OK?s 8 pm newbie is already impressing audiences, much the same way as Mahakumbh. It?s a fresh looking show in terms of visuals, new faces share...

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Gender

It’s Time That English News Media Stops Being Sexist.

The news channels keep debating about how women get a raw deal in our country. How India is a male-dominated society. Anchors and activists get your blood to a boil, an Arn...

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Prannoy Roy Trashes ‘Tsunami’ Of Tabloid Journalism

Blasting the trend of ‘tabloidisation’ of Indian news channels, NDTV co-founder Dr Prannoy Roy has said that the credibility of TV news channels is at stake and...

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