Search Result

Search Result
Gender

How Women Consume TV On Weekdays

Women drive television viewership in India. Understanding their TV consumption patterns has become very important for broadcast executives, content creators, advertisers an...

Read More
Trending

A Milestone Year For Media

The foremost was the rollout on 29 April of the Broadcast Audience Research Council India, the country’s homegrown television audience measurement data The year 2015 ...

Read More
Trending

Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

Read More
Trending

Facebook V Youtube: Fighting For Views

More than eight billion videos are now viewed on Facebook every day, according to the social network. It is a staggering increase – double the views it had in April &...

Read More
Trending

ZMCL’s English News Channel To Launch In Feb–Mar: Subhash Chandra

Subhash Chandra-promoted Zee Media Corporation Ltd (ZMCL) is planning to launch its proposed English news channel towards the end of the current fiscal. “The channel ...

Read More
Trending

BARC Commissions India's Largest Universe Estimation Study

The study to be conducted by Nielsen, will aid panel expansion for television measurement, and aim to be a ready reckoner for MARKETERS  and advertisers. The Broadcast...

Read More
Trending

TAM-BARC JV: News Broadcasters Pleased With Single Currency, Increased Sample Size

News broadcasters welcome the merger of TAM and BARC, appreciative of a more consolidated and stronger currency that will emerge out of it as well as the increase in the nu...

Read More
Trending

Twitter, Google Beware: Instagram Opens API For Advertisers

More than 3 years after being acquired by Facebook for $1 billion, one of the most popular social photo sharing networks is taking the first steps towards independence and ...

Read More
TV

True Review TV - A New Hope, Old Guard

Ek Nayi Ummeed Roshni, Life OK?s 8 pm newbie is already impressing audiences, much the same way as Mahakumbh. It?s a fresh looking show in terms of visuals, new faces share...

Read More
Gender

It’s Time That English News Media Stops Being Sexist.

The news channels keep debating about how women get a raw deal in our country. How India is a male-dominated society. Anchors and activists get your blood to a boil, an Arn...

Read More