Brooke Bond Red Label's Happy Hijras Return With 'Sab Rab De Bande'

Hindustan Unilever (HUL)'s happy hijras (Hindi slang for eunuchs) are back, this time with Sonu Nigam, and a much higher branding quotient. 'Brooke Bond Red Label 6 Pack', ...

Beyond Pink and Blue!

When a baby is born, the obstetrician announces “It’s a boy” or “It’s a girl.” As babies, children learn to categorize everyone as eithe...

Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

Associating With A Cause Has To Link Back To Your Core Philosophy: Amarjit Batra

‘Branding a purpose versus Purpose of Branding’ was the theme of the 5th edition of Pitch Top 50 Brands Awards from the exchange4media group, that are held each...

Tampons That Change The World, One Period At A Time

These are the confident and unapologetic words that greet you when you visit the website for SHEVA, a startup that sells feminine hygiene products for a cause. The branding...

TV Review: A SUITABLE ACTOR Television

There are thousands of shows currently being aired on Indian television featuring a few hundred actors. Most shows are imperceptible with lackluster performances, while a h...

Girvi Takes Flight

Whichever way you spell this recent show on Colors TV -- Udaan or Udann, it is going where few TV series have gone. Placed in a remote region of India, there is an antithes...

True Review : Edge of Tomorrow

Critics Rating:3.5 STARS*

Cast: Tom Cruise, Emily Blunt

Direction:Doug Liman

Produced:Erw...