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Business and Politics

Celebrity endorsements hit by COVID-19

Indian Institute of Human Brands (IIHB) has released a report on celebrity compensation which states brands expect celebrity f...

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Bollywood

Reignmen: Salman, Aamir & Shah Rukh Khan

Khalid Mohamed on why Salman, Aamir and Shah Rukh Khan have continued to reign in Bollywood through three decades.  

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Trending

Scarlet Johansson tops Forbes list of Highest Paid Actresses

While rumour has it that Scarlet Johansson isn't the most popular actress anymore like she was a few years back, the 33-year-old actress isn’t down or out, she’...

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Thought Factory

The Khan Syndrome: Are we ready for a New Kind of Hero?

Admit it. We all need a hero - someone whom we can look up to, admire and believe that he represents the zeitge...

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Environment

Do Celebrities make a Difference to Environment Protection?

Celebrity endorsements play an important role when it comes to selling a product. A lot of mainstream or A-list...

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Alternative Entertainment

Hashtag Marketing

The past few years have seen a shift in the face of marketing, with advertisers harnessing the addictive power of social media to publicize their brand. The newest addition...

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Hollywood

Education Advocates, Celebrities And Academy Award-Winning Director Team Together To Help Change The World

To further its mission of ending education inequality through the power of mentorship, Australia’s leading mentor program, AIME, today announced a global competition ...

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Health

Empty Promises And Dead Children

Buried among the 169 targets contained in the Sustainable Development Goals (SDGs) – adopted by the United Nations last September amid a blaze of glitzy events, celeb...

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Thought Factory

The Many Faces Of Media

Panoramic landscapes of rock formations on face of the earth are not the only structures that present the spectacle of erosion. What takes infinite centuries to change the ...

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Bollywood

The Brave New Bollywood Of Deepika, Big B, Ranveer Where Stars Talk About Their Frailties

If you grew up in the ’90s, you probably remember the public service ad in which Shabana Azmi holds a child suffering from AIDS and gently chides the audience by sayi...

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