BARC India launches Self Service Portal for Viewership Reports

Provides On-demand Access to TV Viewership & Advertising Data

India’s sole TV viewership measure...

The legend of Raj Kapoor in times of hyper PR

“Awara is a classic. The times in which it was made were very different. Gone With the Wind was the flavor of the seaso...

A CUT above the rest…

My friendship with her is deep.

She's a feminist and the most expressive among most whom I know.

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Young People in Developing Nations more Hopeful for the Future

The Bill & Melinda Gates Foundation recently announced the results of its Goalkeepers Global Youth Poll, an opinion poll conducted by Ipsos...

India’s Foreign Policy lacks substantial gains; requires Reprioritization

When historians look back at this time they will say that India was at the cusp of greatness. A high demographi...

2018 So Far: The Songs that are Trending

The year in songs has been good so far. Probably because there is a staggering amount of music out there. Gone ...

The Ever Self-indulgent Bollywood Marketing

It is well known that in spite of producing the largest number of films in the world, the health of the industr...

Media Matters

These days the controversies around the media are about fake news, marketing gimmicks and overall dumbing down....

Salim Asgarally’s latest offering - Innovative Idea’s Inked (III):

Sustainability, Entrepreneurship and Fashion & Design are its key deliverables to young India.

I’ve heard many of Salim’s c...