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Common Sense Media Has A New Way To Measure Character

The importance of promoting social and emotional intelligence among kids has received more attention as of late, and US nonprofit Common Sense Media is taking note. The org...

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"Availability Of BARC Rural Data Is Welcome New Arsenal": Sam Balsara

BARC India recently announced the completion of its joint venture with TAM Media Research, with the latter making an exit from the television ratings business effective Feb...

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Nielsen Launches Digital Advertising Measurement Solution

The Nielsen Digital Ad Ratings will deliver the reach, frequency, gross rating point (GRP) metrics and demographics of online audiences. The Nielsen Digital Ad Ratings solu...

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TV

True Review – Television This Week- Priyanka Chopra Sets A Challenge

Undoubtedly, Quantico is the cynosure of the channel-wallahs. It?s grabbing eyeballs or is being recorded for later viewing, since Saturday 9 pm is night out time. Trust Pr...

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BARC India To Launch Rural Data From Week 41

BARC India will release the much-awaited rural ratings from Week 41 (10–16 October). The decision comes after the board members of the joint industry body today decid...

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BARC Ratings: Bangla Channels Rise; Bhojpuri Market Sees Decline In Week 38.

In week 38 (September 19 – 25, 2015) in the Telugu market Maa TV climbed to No.2 spot this week from No.3 last week, while ETV Telugu rose to take up No.3 spot. In th...

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BARC Commissions India's Largest Universe Estimation Study

The study to be conducted by Nielsen, will aid panel expansion for television measurement, and aim to be a ready reckoner for MARKETERS  and advertisers. The Broadcast...

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Thought Factory

SUSTAINABILITY V/S EYEBALLS

It’s incredibly shocking when in the midst of a serious discussion among family and friends about what one can do to make our world a better place to live in for all,...

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Trending

DD Ratings Increase By 58% On The Back Of New Shows –

Supplemented by a line-up of new shows as well as an advertising campaign, the public service broadcaster’s ratings jumped from 115 in week 32 to 182 in week 33
...

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Gender

A New Ratings System Will Assess Schooling For Girls Worldwide

An advocacy group set up by Nobel Peace Prize winner Malala Yousafzai and Foreign Policy Magazine are launching an annual index to assess the availability and quality of ed...

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