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Sustainable Development

Unilever Tops Food Companies In Oxfam Sustainability Ranking

Unilever increased attention to climate change and was the only top food company that asked its suppliers to support farmers’ rights organizations Unilever received t...

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Original Content & Consumer Insights Makes Big Ganga The Leader – Tarun Katial

Every region has its own favorite channel and its denizens like to consume content in their own vernacular language. Hence all major broadcasters invest on a regional offer...

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Common Sense Media Has A New Way To Measure Character

The importance of promoting social and emotional intelligence among kids has received more attention as of late, and US nonprofit Common Sense Media is taking note. The org...

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"Availability Of BARC Rural Data Is Welcome New Arsenal": Sam Balsara

BARC India recently announced the completion of its joint venture with TAM Media Research, with the latter making an exit from the television ratings business effective Feb...

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Nielsen Launches Digital Advertising Measurement Solution

The Nielsen Digital Ad Ratings will deliver the reach, frequency, gross rating point (GRP) metrics and demographics of online audiences. The Nielsen Digital Ad Ratings solu...

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TV

True Review – Television This Week- Priyanka Chopra Sets A Challenge

Undoubtedly, Quantico is the cynosure of the channel-wallahs. It?s grabbing eyeballs or is being recorded for later viewing, since Saturday 9 pm is night out time. Trust Pr...

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BARC India To Launch Rural Data From Week 41

BARC India will release the much-awaited rural ratings from Week 41 (10–16 October). The decision comes after the board members of the joint industry body today decid...

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BARC Ratings: Bangla Channels Rise; Bhojpuri Market Sees Decline In Week 38.

In week 38 (September 19 – 25, 2015) in the Telugu market Maa TV climbed to No.2 spot this week from No.3 last week, while ETV Telugu rose to take up No.3 spot. In th...

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BARC Commissions India's Largest Universe Estimation Study

The study to be conducted by Nielsen, will aid panel expansion for television measurement, and aim to be a ready reckoner for MARKETERS  and advertisers. The Broadcast...

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Thought Factory

SUSTAINABILITY V/S EYEBALLS

It’s incredibly shocking when in the midst of a serious discussion among family and friends about what one can do to make our world a better place to live in for all,...

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