Television’s Caught Them Young!

At 9 pm Monday to Saturday, Star Plus viewers have been struck by a young protagonist in Naamkaran; Arsheen Namdaar makes a debut as Avni Mehta. A gifted actor, she commend...

Shabana Azmi’s Tryst With Television

Zee TV’s late weekend nights’ offering Amma is a marked move away from reality shows, celebrity specials and other fluffy entert...

Do We Know What Our Children Want?

"There's always room for a story that can transport people to another place."

J.K. Rowling

Over the last one century or so, ordin...

How India Is Raking In The Moolah While Upcycling Its Waste Into Bags, Shoes & Even Pieces Of Art!

Unlike most people Arzan Khambatta and Debanjan Roy do their best work when they are surrounded by waste, whether it’s from construction zones, offices or industrial ...

Snakes In The Living Room!

Snakes In The Living Room!I can’t believe this that our desi news channels have no clue about geographic locations in

various cities. Take for example, early ...

True Review Television - Prime Time’s Little Thespian

During Navratri, a cable channel made capital with Falguni Pathak live all nine days at a venue in suburban Mumbai. The entrance must have been unimaginable, but judging fr...

Broadcasters Plan More Free Channels To Tap Rural Viewers

Indian television broadcasters are starting to focus on the rural viewer, a segment that has been neglected for a long time, as the scope of revenues were limited due to th...

Free TV Channels Proliferating: Here's Why?

With BARC’s rural data, the business sentiment for FTA (free-to-air) channels is improving. So much so that some broadcasters are now turning their pay channels into ...

How Women Consume TV On Weekdays

Women drive television viewership in India. Understanding their TV consumption patterns has become very important for broadcast executives, content creators, advertisers an...