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“Broadcasters Need To Stop Relying On Advertisers For Revenue”: Sameer Nair

Broadcasters need to stop relying solely on advertisers as their main source of revenue. Moreover as digitisation reaches the third phase, it is imperative to for them to c...

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TV industry heading for a rating-dark period

The television broadcast industry is heading for a rating-dark period. While the door will shut for TAM Media Research, BARC?s entry will possibly happen in April this year...

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Hollywood

Adverts for women: The gender agenda

A new marketing campaign by Always is the latest to stress the importance of a woman’s appearance. Natalie Haynes looks at whether this is a positive strategy –...

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There's No Need For The Govt To Intervene In Self-regulation

In his first address at Goa fest 2014 after taking charge as Minister for Information and Broadcasting, Prakash Javadekar came across as a champion of freedom of press, co-...

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Thought Factory

50 Crore Tweets, Millions Of Comments On Social Media - Arnab Goswami Interviews Rahul Gandhi?

“The key to the future of the world,” he said in 1994, “is finding the optimistic stories and letting them be known.” – Pete Seeger RIP

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Thought Factory

An Optimistic Perspective of the Indian Film and Television Landscape – Let’s Go Into The Future

India is a land where opportunity and despair go hand in hand and make the innate fabric of this beautiful country. To the west, stereotypically, India is still a land of s...

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