Airtel And Uber Announce First-Of-Its-Kind Strategic Partnership

Bharti Airtel Limited and Uber have recently announced a first-of-its-kind strategic partnership in India. As part of this partnership, Uber riders across India can now pay...

Tech Trek: Themes of Technological Influence in Cinema

Like the ever-present air, we live and breathe technology. Despite our excessive dependence on the array of media at our disposal, we take our options for granted. Neverthe...

Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

A JUDICIAL MILESTONE

Last Sunday night, after the Roop Kanwar case, Bhanwar went back to another landmark in judicial history. The last jury trial in India. In the...

OF MISOGYNY, MENTAL HEALTH, STORYTELLING AND ALL INDIA BAKHCHOD!

Imperfection is beauty, madness is genius - and it's better to be absolutely ridiculous than absolutely boring. ~ Marilyn Monroe

It has now been a long time that I ...

Pfizer and Aid Groups Team Up on Depo-Provera Contraceptive for Developing World

Depo-Provera, an injectable contraceptive given once every three months, is already a popular choice of women in developing countries, who value the convenience and discret...

If I Become Your Fan Mr. Modi, Will You Lose Popularity?

Because that is how it’s been in all my years. I have always been in support of those leaders who are more unpopular in India than their counterparts who have thrived...

Of Mirth And Soaps

There was this scene in Thakan, last week, where the newly married bride Sadaf goes into the kitchen to make tea. Foxed by an unfamiliar kitchen in the lavish house of her ...

Wanted: Fresh, New Ideas For Prime Time In 2014

It was gratifying to see  attempts   being made by channels, production houses,   the writers and directors to try think out of the box and attempt...