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True Review TV - A New Hope, Old Guard

Ek Nayi Ummeed Roshni, Life OK?s 8 pm newbie is already impressing audiences, much the same way as Mahakumbh. It?s a fresh looking show in terms of visuals, new faces share...

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Is Gender Sensitivity Coming Of Age In Indian Advertising?

Industry experts share their views on where Indian advertising stands as far as gender stereotypes are concerned and how much the attitude and outlook of the industry has c...

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Sunil Shetty Launches Road Safety Campaign In Mumbai.

Bollywood actor Sunil Shetty recently came forward to launch a road safety initiative called ‘Street Smart, Street Safe’ campaign along with Mandira Bedi in Ind...

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Viacom18 Announces Launch Of English GEC Colors Infinity

Viacom18 have announced two new English General Entertainment channels – ‘Colors Infinity’ and ‘Colors Infinity HD’. The brand new channels wi...

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Redefining Tradition

Myntra’s contemporary ethnic wear brand Anouk captures the spirit of a woman in the new ‘Bold is Beautiful’ digital campaign executed by Ogilvy and Mather...

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Parampara Shows Even Men Can Cook

Conceptualised by BBDO India, the #MenInKitchen campaign for Parampara Expert Masala Mix shows how easy it is to prepare complicated dishes General Mills’ Parampara, ...

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Vivek Oberoi Gives Support For 100 Girls!

Yet again, Vivek Oberoi has showed his generous heart… The actor-philanthropist has recently supported SHE campaign (Support Her Education) for a skin care brand (Th...

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Hindustan Unilever Partnering With Cos Like Star, YRF, Facebook, Google To Weave Its Brands Into Their Creations

Toiletries-to-food giant Hindustan Unilever BSE 0.39 % (HUL) is partnering over a dozen content creators — from Star Network and Yash Raj Films to Facebook and Google...

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“News Is An Ocean In Which People Are Swimming In Different Directions” Aroon Purie

TV Today Network recently shut down its English news channel, Headlines Today, and replaced it with India Today Television. This new entity will now partner its Hindi news ...

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Technology, Health And Media- Searching For Breakthroughs

August 1994- Sitting in a state transport bus on way to a remote village in the Gadchiroli district of Maharashtra, I was marvelling at the greenery all around.  T...

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