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Gender

Women’s Empowerment Gets A Fillip In Advertising In India

MARKETING strategies can never ignore women as they are pivotal in household purchase decisions. So can advertising strategies be any different? A recent flurry of ads...

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Environment

This App Will Tell You Exactly How Much You’re Destroying the Planet

Rather, the primary obstacle to combating climate change remains social in nature, which is why a team of researchers at the Norwegian University of Science and Technology ...

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Environment

There’s a New Plan to Save Madagascar’s Lemurs From the Brink of Extinction.

Lemurs are unique to Madagascar and there are around 100 different species, but a 2014 report by International Union for the Conservation of Nature (IUCN) found that nearly...

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TV

True Review - Television This Week: A Talking Car And Friendly Ghosts

I don?t think Maruti Suzuki could have come up with a better marketing strategy than having a sitcom driven round Alto, their No. 1 small car. Chalti Ka Naam Gadi ? Let?s G...

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Sustainable Development

‘We Were So Surprised’: Researchers Detect Oxygen On Rosetta’s Comet

Rosetta’s ROSINA instrument—a mass spectrometer—detected O2 in the icy body’s coma, the cloud of gas and dust and other space stuff around Comet 67P...

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Trending

How A Hacked Virus Is Bringing Us Closer To Artificial Photosynthesis

Researchers at MIT have offered an answer, however indirectly. They have hijacked the hijacker, reprogramming virus particles to function as a structural scaffolding in a l...

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Environment

Almost Half Of The World's Ocean Life Has Died Off Since 1970

According to the World Wide Fund for Nature's 2015 Living Blue Planet report, since 1970, Earth has lost a whopping 49 percent of global marine animal species. For their in...

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Environment

Chernobyl's Exclusion Zone Is Now a Thriving Wildlife Habitat

Timothy Mousseau, a biologist at the University of South Carolina, and his colleagues found that some birds were adapting to the radioactive environment by producing higher...

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Environment

A Total Of $2.6 Trillion Is Now Being Divested From Fossil Fuels

The commitments come from 436 institutions and 2,040 individuals across 43 nations, which reflects the truly global nature of the divestment movement. Norway?s Sovereign Fu...

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Trending

Netflix Data Reveals Exactly When TV Shows Hook Viewers — And It’s Not The Pilot.

Netflix crunched cold, hard viewing data for more than two dozen TV shows and says it has determined which specific episode grabbed most subscribers to the point where they...

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