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Alternative Entertainment

Amazon India To Launch Music Festival With MTV Ahead Of Festive Season Sale

Amazon.in, along with MTV, has rolled out a content marketing initiative ahead of the festive season. The e-tailer has partnered with MTV Brand Studio to launch a music fes...

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Alternative Entertainment

Kazoo Is The First Feminist Magazine For Little Girls Who Love Outer Space & Climbing Trees

At a time when every child over the age of six enters the world armed with smartphones and iPads it has become more necessary than ever to tailor worthwhile content for you...

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Joshila Is The First Movie I Watched In A Theatre, Reveals Shahrukh Khan On #Fame

13th July, 2016: Actor Shah Rukh Khan, who started his acting career on the small screen by playing a soldier in Doordarshan’s h...

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Broadcasters Plan More Free Channels To Tap Rural Viewers

Indian television broadcasters are starting to focus on the rural viewer, a segment that has been neglected for a long time, as the scope of revenues were limited due to th...

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This 10th July, The Mightiest Will Descend On Your Television Sets With ‘Superhero Somersault – Pixathon’ Only On Sony PIX

~Win a fabulous money can’t buy opportunity to visit the sets of next Spidey movie- Spider-man Home coming ~

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Gender

How Women Consume TV On Weekdays

Women drive television viewership in India. Understanding their TV consumption patterns has become very important for broadcast executives, content creators, advertisers an...

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TV

True Review Television - Threshold Of New Shows Take A Window Seat

Just launched, two new shows, on two different channels which could grab eyeballs at primetime. Star Plus’ Ishqbaaz is the conventional drama about three contenders t...

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Alternative Entertainment

The Struggle To Adapt Storytelling For Virtual Reality

Storytelling in virtual reality has yet to take shape. While the simulated world of gaming has proved the visual capabilities of the medium, few have taken a crack at the a...

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Pranay Anthwal To Lead BBH India's New Content And Entertainment Marketing Division

BBH India has announced its foray into content and entertainment marketing. Pranay Anthwal will be heading this new division.  Globally, BBH has already made its mark ...

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TV

True Review Television - New Battlegrounds At Prime Time

Drama on late Prime Time on Star Plus unfolds on the streets of Bundalganj and in a Delhi courtroom. The two shows which have taken telling turns in their plot are Tamanna ...

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