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Hashtag Marketing

The past few years have seen a shift in the face of marketing, with advertisers harnessing the addictive power of social media to publicize their brand. The newest addition...

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Asia’s largest film making challenge, India film project, calls for entries!

Mumbai, July, 2017: Asia’s largest content creation festival, India Film Project that encourages people to create video content will enter into its seventh edition th...

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Exponential Impacts: Women Tech Enthusiasts Chip In For Artificial Intelligence

“Success in creating full Artificial Intelligence would be the greatest event in human history.”

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'We Wear Culture' Is Based On The Premise That Fashion Is Culture, Not Just Clothes

For years, Google allowed its engineers to spend 20 percent of their time on personal projects they thought would ultimately benefit the company. The tech giant has since s...

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10 Story High Mural Of Muddy Waters Goes Up In Chicago

If you find yourself near State and Washington streets in Chicago, look up and you'll see a mural of bluesman Muddy Waters rising 10 stories high. It was painted, the Chica...

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The Allure Of Ads

Commercials that mirror society and its idiosyncrasies are part of the prime time watch Stephen Leacock once famously defined advertising as the science of arresting the hu...

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Photo Shows Faces Of India, Rarely Seen

Indians are obsessed with fairness. Our movies, fashion industry, advertisements, the nauseating matrimonial ads looking for "fair" brides, they all, directly or indirectly...

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You Tube Restricts Monetisation On Videos

In the past year, YouTube has blown up with the sheer content and volume of video creators on the platform. The company has also taken steps to ensure the right content rea...

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Smoker’s Zone

Dhumrapaan, a play produced by Kumud Mishra and directed by Akarsh Khurana, recently won the Mahindra Excellence In Theatre Award for best original play for Adhir Bhat.
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The Story Of The Bose Wave, The Stereo System Built For The Infomercial Era

Odds are that sometime in the last couple of decades or so, someone in your group of friends or family has received a snazzy countertop radio from a loved one.But it wasn&r...

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