How Did a DD Show On Sex Education Become India’s Most Watched Television Programme?

The show uses the form of a highly charged soap, complete with dramatic music and cliff-hangers, to impart lessons on spacing between pregnancies, contraceptives, puberty, ...

Enough We Will Not Be Silent Anymore

The Cinthol ad follows Indian sportswomen who have braved odds and ridicule to simply follow their hearts and make a new destiny. The ad captures the new narrative about wo...

TBI Blogs: Meet Odisha’s New Generation of Young Tribal Women: Trained, Ambitious, Fearless

It is not every day that one sees girls training to become mechanics. But 16 teenage girls from Odisha’s far-flung Gajapati district came out recently to take the tra...

The Looming Disaster Of The Internet Of (Hackable) Things

The Looming Disaster of the Internet of (Hackable) Things Last January, walking through the seemingly endless showroom at the gadget bonanza known as the Consumer Elec...

Broadcasters Plan More Free Channels To Tap Rural Viewers

Indian television broadcasters are starting to focus on the rural viewer, a segment that has been neglected for a long time, as the scope of revenues were limited due to th...

Free TV Channels Proliferating: Here's Why?

With BARC’s rural data, the business sentiment for FTA (free-to-air) channels is improving. So much so that some broadcasters are now turning their pay channels into ...

True Review Television - Doordarshan’s Tribute To Mothers

Last Sunday, which was also Mother’s Day, as I watched the Prerna Awards on DD National, I was overwhelmed by the stories narrated on stage by Daughters who acknowled...

Kaleidoscope - Gone Girls

A couple of years ago, the mass kidnapping of girls by Boko Haram militants in Nigeria made headlining news the world over. The trauma of parents not knowing what happened ...

True Review Television - New Beginnings, New Content

It’s been a week of new shows and annual shows showcasing a makeover. The weekend marked endings and a beginning. Monday night too signaled a beginning.

Satur...