Television and beyond

The recent BARC ratings place KBC at Numero Uno position amidst a fierce ratings war in a multi-channel environment…but it wasn’t always like this.

Ima...

Sulabha Arya - She does not stoop to Conquer!!!

One summer noon we were heading in a Bus towards London’s Buckingham Palace with my UK based daughter, son in law and his mother Sulabha. The latter happens...

1990's Changed The Way We Watched Films

Nostalgia is like cinnamon powder of the emotional realm. It’s present in everything sweet and saleable today—from resto-bar decors to photo filters to memes (&...

Afternoon Is The New Prime Time

Doordarshan has already been there and done that. In the mid-90s, the mandarins at Mandi House came up with an unprecedented move to create an Afternoon Prime Time, wherein...

Repeats, Ad Nauseum

With the Dalai Lama’s visit to Arunachal Pradesh doing the news rounds, there can be no better a time than this for Epic Channel to telecast the first two episodes of...

Govt Of India Launches New Multi Media Campaign #IndiavsTB

DDB Mudra North has partnered with the Indian government for creating a campaign which would galvanise the nation towards the mission of ending TB. The campaign is titled &...

Sneha Mathur, A New Role Model

In the early 1990s, at the then nascent MIFF (Mumbai International Festival for Documentary, Animation and Short Films), the package from Canada included a public interest ...

How Did a DD Show On Sex Education Become India’s Most Watched Television Programme?

The show uses the form of a highly charged soap, complete with dramatic music and cliff-hangers, to impart lessons on spacing between pregnancies, contraceptives, puberty, ...

Enough We Will Not Be Silent Anymore

The Cinthol ad follows Indian sportswomen who have braved odds and ridicule to simply follow their hearts and make a new destiny. The ad captures the new narrative about wo...