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Business and Politics

BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

Thought Factory

THOUGHT FACTORY: A CAR FOR MR. CHATTERJEE!

An unforgettable encounter: How selling our Ambassador car led to an evening with Bengali cinema legend Soumitra Chatterjee. Vandana Ku...

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Business and Politics

BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?

In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...

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Movies

MOVIES: URBAN TALE OF CASTE BIASES

Prithvi Konanur's 2023 release, "Hadinelenthu", masterfully unveils the deep-rooted caste biases within the educational system and beyond, writ...

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Alternative Entertainment

ALTERNATIVE ENTERTAINMENT: SHYAM BENEGAL’S MANTHAN

Thanks to the efforts of the Film Heritage Foundation, Shyam Benegal’s masterpiece has reached a new generation, proving cinema’s p...

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Thought Factory

TRENDING: PATRIOTISM FOR PROFIT & ELECTION ADS

Is nothing sacred in today's media landscape, dominated by relentless election advertising, wonders Monojit Lahiri. He explore...

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Alternative Entertainment

ALTERNATIVE ENTERTAINMENT: REVERSING ROLES IN CHAALCHITRA EKHON

‘Chaalchitra Ekhon’ serves as a reflective piece on the generational shift from Western-centric aspirations to a more introspective...

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Alternative Entertainment

ALTERNATIVE ENTERTAINMENT: LOOKING FOR THE MAHANAYAK

Srijit Mukherji’s Oti Uttam is a film hard to dislike. And no, it’s not just Uttam Kumar who is responsible for that, writes Read More

Bollywood

BOLLYWOOD: REMEMBERING MR CHARMER SHASHI KAPOOR

Monojit Lahiri figures out the several reasons behind Shashi Kapoors’ subsequent success across the sixties, seventies a...

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Kaleidoscope

KALEIDOSCOPE: THE MUSICAL MAVERICK BY ASHIS GHATAK

Vinta Nanda talks to Ashis Ranjan Ghatak, biographer of ‘The Musical Maverick: The Authored Biography of Shankar Mahadev...

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