Should brand purpose intrude religion?

Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions ...

Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

Justice Is A Blindfolded Woman

Anupama Mandloi tells you why it is a good thing that the girl gang raped in Hathras isn’t alive to see the travesty of ...

Dhoni and Virat: The Heroes of IPL 2020

The Indian Institute of Human Brands (IIHB) ran a telephonic survey to checkout recall of bran...

That’s Cricket

With the IPL fever on, film historian Dhruv Somani, discusses Bollywood cinema’s takes on India’s favorite sport a...

Farm Bills: Exciting times for advertising

All the politics around them notwithstanding, the new Farm Bills could open up an entirely new domain of work for advertising and media. Read More

Avoidable: The 'ageism' bias

With all that is being written in the media these days about ageism, I should not (actually could not) have done all that I did over the years,...

Celebrity: Served With A Pinch Of Salt

Let’s read about what Dr Sandeep Goyal has to say, when asked how difficult are celebs really to deal with.

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Verdict: Zero Tolerance to Drug Abuse

The Daily Eye Newsdesk reports that according to the latest IIHB survey, as high as 82% youngsters in the 18-30 year age cohor...