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Powerful People

Salim Asgarally’s latest offering - Innovative Idea’s Inked (III):

Sustainability, Entrepreneurship and Fashion & Design are its key deliverables to young India.

I’ve heard many of Salim’s c...

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Health

Teenage Pregnancies: Why Adivasi Babies Are Dying In Dadra And Nagar Haveli

In June, 18-year-old Parsula Takre attended the funeral of her first child who she did not have a chance to name. A few villagers gathered and buried her son. Takre gave bi...

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Gender

Brands Are Throwing Out Gender Norms To Reflect A More Fluid World

James Charles may not seem like the typical ambassador of a beauty brand—and he's not. Meet CoverGirl's first CoverBoy. No doubt the half-century-old brand raised a f...

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Alternative Entertainment

Brooke Bond Red Label's Happy Hijras Return With 'Sab Rab De Bande'

Hindustan Unilever (HUL)'s happy hijras (Hindi slang for eunuchs) are back, this time with Sonu Nigam, and a much higher branding quotient. 'Brooke Bond Red Label 6 Pack', ...

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Thought Factory

Beyond Pink and Blue!

When a baby is born, the obstetrician announces “It’s a boy” or “It’s a girl.” As babies, children learn to categorize everyone as eithe...

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Trending

Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

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Trending

Associating With A Cause Has To Link Back To Your Core Philosophy: Amarjit Batra

‘Branding a purpose versus Purpose of Branding’ was the theme of the 5th edition of Pitch Top 50 Brands Awards from the exchange4media group, that are held each...

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Gender

These Empowering Ads Were Named The Best Of #femvertising.

Brands using advertising as a way to challenge gender norms and empower women may not be new, but an award celebrating that work is. SheKnows Media, a women’s lifesty...

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Sustainable Development

Tampons That Change The World, One Period At A Time

These are the confident and unapologetic words that greet you when you visit the website for SHEVA, a startup that sells feminine hygiene products for a cause. The branding...

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TV

TV Review: A SUITABLE ACTOR Television

There are thousands of shows currently being aired on Indian television featuring a few hundred actors. Most shows are imperceptible with lackluster performances, while a h...

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