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Sustainable Development

How measuring relevant KPI consistently is possible

Multiple data, evolving complexities, will force marketing community to start setting relevant KPIs and building a practice to measure them. From a world of brand track to ...

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Environment

Heat wave leads to deadly ozone pollution in Delhi

Rising NOx levels and volatile gases in the air, primarily from vehicles, form the recipe for ozone Delhi has witnessed significant ozone build-up this summer, shows a late...

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Sustainable Development

Marketers look beyond traditional mix as rural consumers flex muscles

With the Modi Government at the Centre, there is a buoyancy seen in the market. The expectation of ‘achche din’ extends beyond urban areas, with the rural hinte...

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Health

HIV prevalence among IDUs falling

Drugs abuse‚ however‚ still on the rise‚ say organizations HIV prevalence among injecting drug users in the country has significantly decreased after the ...

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Sustainable Development

Sewage main reason for poor-quality river water

An environmental monitoring programme carried out by the Kerala State Council for Science, Technology, and Environment (KSCSTE) in five river basins across the State has re...

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Sustainable Development

Mumbai Is Noisiest City In The World

Mumbai is hostage to air and water pollution at dangerous levels, and is probably the n the world, ahead of Delhi and Kolkata. Maharashtra’s economic survey, released...

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Thought Factory

State Cyber Espionage: A recap

An entire year has come full circle since Edward Snowden made shocking revelations to the world regarding the nature in which the American government conducts digital surve...

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Environment

WHO estimate on air pollution shows Indian cities are death traps

Analysis of database indicates that all 124 Indian cities assessed exceed the WHO guideline for particulate matter levels; Delhi, Patna exceed safe level prescribed by WHO ...

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Environment

Climate change and sustainable water management in Central Asia

Field observations in Central Asia indicate that the climate has been warming and the consequences of this trend have already been observed. Disasters related to climate ch...

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Environment

World?s Urban Air Quality Going From Bad to Worse

Air quality in cities worldwide fails to meet World Health Organization guidelines for safe levels, putting millions at greater risk of respiratory disease, lung cancer and...

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