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Mahakumbh: Game Changer of 2015

The end of 2014 has marked a few closures of shows and the beginning of new shows which will go into 2015 with an established viewership. As mythological shows have a beari...

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Audience Engagement – Embracing the Second Screen Revolution

Today, TV watching has become an activity that has moved away from the traditional living room scenario where a family sits together and watches a particular programme. Ind...

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If I Become Your Fan Mr. Modi, Will You Lose Popularity?

Because that is how it’s been in all my years. I have always been in support of those leaders who are more unpopular in India than their counterparts who have thrived...

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Hamari Sister Didi Factually Enriched Medical Dramas Making Waves In The Primetime Slot

After a tremendous drought of f medical themed shows, the launch of the new premium channel: ‘Sony Pal’ is now breaking the horizon with their new show: “...

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A Complete Network, Almost

Has the time come for Indian Television to move into genre specific channels? On a visit to Canada, I discovered that there were pay channels dedicated to Westerns and war ...

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Don't Reinvent The Wheel

How inured have we become to the over the top interiors and the same old locations (Gateway of India and Chatrapati Shivaji Terminus) at prime time, is unimaginable. We don...

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Tough Acts To Follow

It’s that time of the year, when a few odd serials have drawn their curtains, and new shows are up for grabs. Last week television audiences witnessed the closure of ...

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Yudh, A Trend Setter?

The Amitabh Bachchan helmed Yudh is winding down, as I write this piece. Like every other time that Mr. Amitabh Bachchan has ventured out of the box, like he did for Rakish...

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Zindagi – Jodey Dilon Ko: A New Beginning

At 8 pm on Monday June 23rd, a new channel presented itself on an already crowded platform of General Entertainment Channels. Zindagi - Jodey Dilon Ko is Zee TV?s new value...

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Prime Time Thrills

Prime time on Star Plus is bookended (8 pm and 11.30pm) by one of Indian television’s most unusual daily soaps. Primarily, a time slot for family dramas costumed in g...

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