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Thought Factory

POLITICS AND COMPLEXITY OF CULTURES IN INDIAN MEDIA

Writing entertaining content is no longer about an indulgence; nor about the purging of an overwhelmed soul.

Neither is it about following directives of marketing a...

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Eye Think

How Data Can Improve the Impact of Stories

‘Our ancestors created their myths and told their stories for a human purpose. Any good story, any good novel, should have a message’, wrote Chinua Achebe, the ...

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TV

A YEAR OF CHANGE

2014 has been a year of change. It witnessed the launch of three new channels ? Zindagi, Sony Pal and EPIC. It also marked the entry of Amitabh Bachchan in the fiction genr...

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TV

TV Review: A PUKAAR FOR CHANGE

Life OK scores a hit with a time band which no other channel can really claim. It?s an eyeball grab for viewers who shun fiction shows, because of the overdressed, melodram...

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TV

Mahakumbh: Game Changer of 2015

The end of 2014 has marked a few closures of shows and the beginning of new shows which will go into 2015 with an established viewership. As mythological shows have a beari...

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Thought Factory

Audience Engagement – Embracing the Second Screen Revolution

Today, TV watching has become an activity that has moved away from the traditional living room scenario where a family sits together and watches a particular programme. Ind...

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Thought Factory

If I Become Your Fan Mr. Modi, Will You Lose Popularity?

Because that is how it’s been in all my years. I have always been in support of those leaders who are more unpopular in India than their counterparts who have thrived...

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Thought Factory

Hamari Sister Didi Factually Enriched Medical Dramas Making Waves In The Primetime Slot

After a tremendous drought of f medical themed shows, the launch of the new premium channel: ‘Sony Pal’ is now breaking the horizon with their new show: “...

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TV

A Complete Network, Almost

Has the time come for Indian Television to move into genre specific channels? On a visit to Canada, I discovered that there were pay channels dedicated to Westerns and war ...

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TV

Don't Reinvent The Wheel

How inured have we become to the over the top interiors and the same old locations (Gateway of India and Chatrapati Shivaji Terminus) at prime time, is unimaginable. We don...

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