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The Allure Of Ads

Commercials that mirror society and its idiosyncrasies are part of the prime time watch Stephen Leacock once famously defined advertising as the science of arresting the hu...

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Sustainable Development

Scientists Just Confirmed The Hottest Day In Antarctica

Scientists from the World Meteorological Organization (WMO) announced a new record high temperature of 63.5 degrees Fahrenheit for the continent of Antarctica. The temperat...

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Environment

Aerosol Study To Look At Great Unknown In Climate Science

Australian scientists seek to understand how non-carbon aerosolised particles affect global temperatures Australian scientists are studying air pollution and cloud formatio...

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Alternative Entertainment

How Stories Configure Human Nature

It is in our nature to need stories. We arrive “biologically prepared” for them. They were evolutionarily crucial. We feel and think in story-logic (story-causa...

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Environment

Scientists To Repeat 19th-Century Ship's Crossing Of Polar Ice Cap

In 1893 the Norwegian explorer Fridtjof Nansen embarked on a mission of extraordinary boldness and ingenuity. He planned to become the first person to reach the north pole ...

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TV

Wanted: Content For Change

Back in the 1990s, I was at a lesser known Irani bakery in Pune; other than the famous Shrewsbury biscuits, this one was also famous for bread rolls. My aunt made several v...

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Environment

Climate Change: Data Shows 2016 Likely To Be Warmest Year Yet

Temperature data for 2016 shows it is likely to have edged ahead of 2015 as the world's warmest year. Data from Nasa and the UK Met Office shows temperatures were about 0.0...

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Health

Can Wearable Sensors Tell When You're Sick?

It may one day be possible to spot illness the same way many of us already track our exercise habits and sleep patterns: with wearable sensors, researchers say. In a new st...

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Sustainable Development

How Scientists Will Turn Your Smartphone Into A Lie Detector

This is the future one Toronto start-up, NuraLogix, is proposing. Their image processing software, called
Transdermal Optical Imaging, claims to decode hidden emotion...

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Gender

How Women Consume TV On Weekdays

Women drive television viewership in India. Understanding their TV consumption patterns has become very important for broadcast executives, content creators, advertisers an...

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