Search Result

Search Result

BUSINESS: IS BRANDING YESTERDAY? PASSE? DEAD?

A Radical Take on Branding: Monojit Lahiri endeavours to unravel a new-age, revolutionary, path-breaking philosophy put forth ...

Read More

BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

Read More

FESTIVALS: THE CHANGING FACE OF DURGA PUJA

Religious Fest? Reality Show? Sponsored Program? A little of all these? Monojit Lahiri lays it on the line, examining how Durg...

Read More

THOUGHT FACTORY: CELEB SOUNDBYTES AND HUMAN TRAGEDIES

Monojit Lahiri investigates this contentious issue in the face of the latest nightmare emerging from Kolkata's R.G Kar Medical...

Read More

TRENDING: PATRIOTISM FOR PROFIT & ELECTION ADS

Is nothing sacred in today's media landscape, dominated by relentless election advertising, wonders Monojit Lahiri. He explore...

Read More

SEEN ROMANTIC LOVE IN B-TOWN, ANY ONE?

It has been said that the history of cinema is also a history of exciting, adventurous and celebrated love affairs. Dead right. And for excelle...

Read More

BOLLYWOOD: IS THE ERA OF ROMANCE OVER?

Today, love appears to be less of sublime emotion, more of a consumer perishable along the FMCG line, says Monojit Lahiri

...

Read More

Religious Festivals: Sponsored or Reality Shows?

Today, as we once again step into puja mode in this year of 2022, do we feel somewhere, somehow, a change in the puja celebrations, wonders Monojit Lahiri....

Read More

Is patriotism just another prop for the Ad-biz?

Is nothing sacred in today's crazy clutter-breaking-obsessed-times, wonders an amused Monojit Lahiri 

Right at the Centre: Anuradha SenGupta

Anuradha SenGupta’s introduction of herself as a professional, best summarizes her writes Aparajita Krishna  Read More