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‘Having a blast’ is a very ordinary thing to do!

How often have we all said, “Hey, let’s have a blast”, or, “What a blast we had last night”, writes Vinta...

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The sky is not the limit: Syed Asad Abbas

Langston Hughes said, “Hold fast to dreams for if dreams die life is a broken-winged bird that cannot fly” and MC Abbas lives by th...

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This is what we voted for!

I woke up this morning to another depressing set of news headlines, writes Anupama Mandloi

Thank you Mr. Kamath - Better late than never!

Following the news of ASCI banning surrogate ads of 12 liquor companies, Dr. Sandeep Goyal Read More

I Want To Live Life By ‘Doing Nothing’

A bit of a late realization, but a self-discovery nevertheless arrived at after much introspection, writes Dr. Sandeep Goyal <...

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Of surrogate ads and liquor brands

A couple of weeks ago I had written an open letter to the chairman of the Advertising Standards Council of India (ASCI) pointing out to him tha...

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Kings deserve to make the playoff

Dr Sandeep Goyal writes: KKR lost to CSK last Thursday night. So at the end of 49 matches, at the time of writing this piece, ...

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Good cricket but the joie de vivre is missing

Yuzvendra Chahal’s fiancee Dhanashree Verma cheering at RCB games has been amongst the most uplifting moments of the Dubai IPL, writes Read More

Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

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Dhoni and Virat: The Heroes of IPL 2020

The Indian Institute of Human Brands (IIHB) ran a telephonic survey to checkout recall of bran...

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