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FESTIVAL: V-DAY-ISHQBAAZI…OR DRAMABAAZI??!

Monojit Lahiri checks out if the just-ended V Day is a magical way of looking at a glorious celebration, or is it a power...

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BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

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BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

TRENDING: HUMME TUMSE PYAAR KITNA

Monojit Lahiri checks out the real drama behind this momentous day called Valentine’s Day and checks out all the hullaba...

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MARILYN MONROE: DEAD BLONDE ROCKING!!

Monojit Lahiri unveils a fascinating story of Marilyn Monroe’s reincarnation as Brand Ambassador of Max Factor in 2015, ...

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V DAY OR DIL TO PAGAL HAI DAY?

Monojit Lahiri checks out if the V Day is a way of looking at a celebration, or is it a cynical acceptance of a global phenome...

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The Soap Opera

Film historian, Dhruv Somani, tracks the Bollywood stars who have endorsed the iconic Lux toilet soap over the decad...

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Valentine’s Day: Ishqbaazi or Dramabaazi

Monojit Lahiri investigates what this day of ‘love, Valentine’s Day, means to people at large. He asks, “Dif...

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Black-and-white in colour

Khalid Mohamed recounts his emotional-laden encounter with the legendary French multi-media artist, Jean-Paul Goude, on a cham...

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Goodbye FarmVille! It was fun harvesting.

On 31 December, Zynga shut it down, 11 years after a glorious start, writes Carol Goyal

I...

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