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BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

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BARC India launches Self Service Portal for Viewership Reports

Provides On-demand Access to TV Viewership & Advertising Data

India’s sole TV viewership measure...

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Ad Guru and Theatre personality Alyque Padamsee passes away at 90

Veteran adman, theatre personality and brand consultant Alyque J. Padamsee died at the age of 90 in Mumbai last Saturday. He’s best known for iconic advertising campa...

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Opening Minds about Open Defecation

Open defecation, although, is on a decline worldwide, it is still widely practiced by 950 million open defecators in the world, 569 million of which are in India.

T...

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Nielsen Launches Digital Advertising Measurement Solution

The Nielsen Digital Ad Ratings will deliver the reach, frequency, gross rating point (GRP) metrics and demographics of online audiences. The Nielsen Digital Ad Ratings solu...

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Official Premiere launch of National Anthem featuring Women from the film and television world by WIFT India

Official Premiere launch of National Anthem featuring Women from the film and television world by

 WIFT ...

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