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Gender

INDIA’S AD WOMEN EVOLVE

The changing face of women in Indian advertising is no longer confined to stereotypes of glamour or sacrifice. Brands today are under pressure ...

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Thought Factory

THOUGHT FACTORY: IS SHE ACCURATELY PORTRAYED BY AD-LAND?

Monojit Lahiri does a checkout of what’s going on in ad-land and how much it has evolved (or not?!!) to accommodate toda...

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Gender

CHICK TO CHIC: ARC OF THE INDIAN ADVERTISER

Monojit Lahiri checks out if today's Indian women are accurately portrayed by our adfrat or not?

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TV

HIGH FIVE: Time for Some hoichoi

Starting out in 2017, the first regional OTT player in India, hoichoi, is now the world’s leading Bengali...

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Environment

Why Do We Need A World Turtle Day

One of the greatest threats facing turtles and tortoises in India is smuggling to East Asian and Southeast Asian markets. Many freshwater turtles and tortoises are consider...

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