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WHY INDIAN TELEVISION IS FAILING

Vinta Nanda examines the sharp decline in Indian television viewership, exposing outdated storytelling, stagnant formats, and ...

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Powerful People

Kulmeet Makkar: The man who never said ‘No’

A thought crossed my mind as I said a small prayer last night, “I’ve written two tributes back to back for Irrfan Khan and Rishi Ka...

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BARC India launches Self Service Portal for Viewership Reports

Provides On-demand Access to TV Viewership & Advertising Data

India’s sole TV viewership measure...

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BARC India Scales Up Drive Against Panel Tampering

18 cases reported to Disciplinary Committee in 28 months.

Action taken against 12 channels.<...

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BARC India to Start Reporting Viewership from Free & Pay Platforms

This will be available over and above the current Urban/Rural cuts to facilitate more effective planning.

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BARC India’s BI 2018 Survey reveals the Changing Face of the Indian TV Homes

BARC India released the findings of its Broadcast India (BI) 2018 Survey, based on a sample study of 3 lakh hom...

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BARC’s OOH Viewership Measurement shows Affinity towards Sports Genre

BARC India that recently launched the Out of Home (OOH) Viewership measurement ...

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Original Content & Consumer Insights Makes Big Ganga The Leader – Tarun Katial

Every region has its own favorite channel and its denizens like to consume content in their own vernacular language. Hence all major broadcasters invest on a regional offer...

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BARC India To Launch Rural Data From Week 41

BARC India will release the much-awaited rural ratings from Week 41 (10–16 October). The decision comes after the board members of the joint industry body today decid...

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TAM-BARC JV: News Broadcasters Pleased With Single Currency, Increased Sample Size

News broadcasters welcome the merger of TAM and BARC, appreciative of a more consolidated and stronger currency that will emerge out of it as well as the increase in the nu...

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