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Business and Politics

MARILYN MONROE: DEAD BLONDE ROCKING!!

Monojit Lahiri unveils a fascinating story of Marilyn Monroe’s reincarnation as Brand Ambassador of Max Factor in 2015, ...

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Thought Factory

Hey Guys, give brand LOVE a chance!

Catalyst, hidden persuader or gentle, deceptive brand statement, LOVE, Monojit Lahiri insists, is much more than a 4-letter wo...

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Thought Factory

The second last word

Vinta Nanda writes about the prevailing culture in the business of media and entertainment in India. 

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Business and Politics

Denial: In the Industry of Entertainment

Actor and Executive Committee (EC) member of CINTAA Ayub Khan highlights a challenge confronting the Hindi television industry...

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Sustainable Development

Making Sustainability Tangible – An Oxymoron or a possibility?

“If tomorrow’s business leaders don’t “get” sustainability, then the chances of a sustainable tomorrow are slim.”
Sust...

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Thought Factory

Making Sustainability Tangible – An Oxymoron or a possibility?

“If tomorrow’s business leaders don’t “get” sustainability, then the chances of a sustainable tomorrow are slim.”
Sustainability, l...

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Thought Factory

NOW ART FITS TO COLUMNS OF EXCEL SHEETS!

In the last week I happened to spend an evening with relatives who were visiting Mumbai from Jammu; my hometown and the place I took birth in. It’s a no-brainer that ...

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Hollywood

What Women-Led Movies Can Do for Hollywood

In 2012, women made up a larger share of moviegoers than men, and yet there’s a general consensus in Hollywood that women-focused films—which attract women to m...

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