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Vinta Nanda examines the sharp decline in Indian television viewership, exposing outdated storytelling, stagnant formats, and ...
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Read MoreElevate 2K19: Over 20 speakers took stage to explore different varieties of Storytelling
Asian Centre for Entertainment Education and its flagship program The Third Eye launched its annual conclave, ELEVATE, in July 2013 as a platfo...
Read MorePartho Dasgupta on 'Television Audience Measurement – New paradigms of Change' at Elevate 2K18
Partho Dasgupta, CEO Broadcast Audience Research Council (BARC) speaks at Elevate 2K18 on some interesting and useful insights about TV watching patterns of people in India...
Read MoreElevate 2K18 – Deep Gratitude!
It was our great pleasure to welcome all our guests to Elevate 2K18 which is Asian Centre for Entertainment Edu...
Read MoreThe Writing is on the Wall
The year 2017 will go down in the history of the media and entertainment industries of the world as one, which was the most disruptive ever....
Read MoreHow Women Consume TV On Weekdays
Women drive television viewership in India. Understanding their TV consumption patterns has become very important for broadcast executives, content creators, advertisers an...
Read MoreOriginal Content & Consumer Insights Makes Big Ganga The Leader – Tarun Katial
Every region has its own favorite channel and its denizens like to consume content in their own vernacular language. Hence all major broadcasters invest on a regional offer...
Read MoreA Milestone Year For Media
The foremost was the rollout on 29 April of the Broadcast Audience Research Council India, the country’s homegrown television audience measurement data The year 2015 ...
Read MoreBARC Ratings: Bangla Channels Rise; Bhojpuri Market Sees Decline In Week 38.
In week 38 (September 19 – 25, 2015) in the Telugu market Maa TV climbed to No.2 spot this week from No.3 last week, while ETV Telugu rose to take up No.3 spot. In th...
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