The Soap Opera

Film historian, Dhruv Somani, tracks the Bollywood stars who have endorsed the iconic Lux toilet soap over the decad...

When Maradona beat Dolce & Gabbana

Asked to name his starting XI in 1990, Argentina’s manager Carlos Bilardo had famously said, “Maradona, and 10 others,” wr...

Dhoni and Virat: The Heroes of IPL 2020

The Indian Institute of Human Brands (IIHB) ran a telephonic survey to checkout recall of bran...

Taller with the UNDP Award: Sonu Sood

Sood joins the likes of Angelina Jolie, David Beckham, Leonardo DiCaprio, Emma Watson and Liam Neeson who have received UN recognition; Priyank...

Celebrity: Served With A Pinch Of Salt

Let’s read about what Dr Sandeep Goyal has to say, when asked how difficult are celebs really to deal with.

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Verdict: Zero Tolerance to Drug Abuse

The Daily Eye Newsdesk reports that according to the latest IIHB survey, as high as 82% youngsters in the 18-30 year age cohor...

Celebrity endorsements hit by COVID-19

Indian Institute of Human Brands (IIHB) has released a report on celebrity compensation which states brands expect celebrity f...

Do Celebrities make a Difference to Environment Protection?

Celebrity endorsements play an important role when it comes to selling a product. A lot of mainstream or A-list...

Empty Promises And Dead Children

Buried among the 169 targets contained in the Sustainable Development Goals (SDGs) – adopted by the United Nations last September amid a blaze of glitzy events, celeb...