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Festivals

FESTIVALS: THE CHANGING FACE OF DURGA PUJA

Religious Fest? Reality Show? Sponsored Program? A little of all these? Monojit Lahiri lays it on the line, examining how Durg...

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Movies

The Soap Opera

Film historian, Dhruv Somani, tracks the Bollywood stars who have endorsed the iconic Lux toilet soap over the decad...

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Business and Politics

When Maradona beat Dolce & Gabbana

Asked to name his starting XI in 1990, Argentina’s manager Carlos Bilardo had famously said, “Maradona, and 10 others,” wr...

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Business and Politics

Dhoni and Virat: The Heroes of IPL 2020

The Indian Institute of Human Brands (IIHB) ran a telephonic survey to checkout recall of bran...

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Sustainable Development

Taller with the UNDP Award: Sonu Sood

Sood joins the likes of Angelina Jolie, David Beckham, Leonardo DiCaprio, Emma Watson and Liam Neeson who have received UN recognition; Priyank...

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Business and Politics

Verdict: Zero Tolerance to Drug Abuse

The Daily Eye Newsdesk reports that according to the latest IIHB survey, as high as 82% youngsters in the 18-30 year age cohor...

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Business and Politics

Celebrity endorsements hit by COVID-19

Indian Institute of Human Brands (IIHB) has released a report on celebrity compensation which states brands expect celebrity f...

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Environment

Do Celebrities make a Difference to Environment Protection?

Celebrity endorsements play an important role when it comes to selling a product. A lot of mainstream or A-list...

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Health

Empty Promises And Dead Children

Buried among the 169 targets contained in the Sustainable Development Goals (SDGs) – adopted by the United Nations last September amid a blaze of glitzy events, celeb...

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Bollywood

Ayushmann Khurrana on PETA ad

PETA has always indulged in celebrity endorsements to spread their message and this time it’s Ayushmann Khurrana who has pledged his support for the new campaign to p...

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