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Business and Politics

BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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Business and Politics

BUSINESS: IS BRANDING YESTERDAY? PASSE? DEAD?

A Radical Take on Branding: Monojit Lahiri endeavours to unravel a new-age, revolutionary, path-breaking philosophy put forth ...

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Gender

GENDER: OON TRANSFORMS BRAND COMMUNICATIONS

OON, the world’s first women-led integrated marketing communications collective, founded by Rekha Rao, unites top industry experts to cra...

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Business and Politics

BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

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Business and Politics

BUSINESS: B2B2C2P - THE REAL ADVERTISING DILEMMA

Advertising's evolving landscape is driven by tech disruption, founder egos, and changing media dynamics. Can agencies adapt or risk obsolescen...

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Powerful People

SHARING KNOWLEDGE TO EMPOWER: MOHTAMIM RAZA

Vinta Nanda chats with Mohtamim Raza about his work as a Student Empowerment and Memory Trainer with a focus on Mind ...

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Trending

Not time-pass. Lockdown is time well spent

Senior professionals from various fields talk to Monarose Sheila Pereira about how they have honed various skills during the p...

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Business and Politics

Should brand purpose intrude religion?

Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions ...

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Sustainable Development

Melinda Gates and Jack Ma lead UN Panel to discuss the risks and benefits of the Digital Age

The UN chief António Guterres called for a key discussion with the global decision-makers and influencers to highlight the growing ...

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Health

Children's Health, Privacy At Risk From Digital Marketing

The World Health Organization (WHO) Has Published The Report, Which Calls For Immediate Action By Policy Makers To Recognise And Address The Growing Issue Of Targeted Marke...

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