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Thought Factory

THE NEW BUSINESS OF ENTERTAINMENT

When Brands Become The Storytellers: The New Business Of Entertainment: Vinta Nanda explores how brands, technology, c...

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Alternative Entertainment

AAKHRI RIDE: MUMBAI AFTER DARK

Arnab Banerjee reviews Aakhri Ride, a Mumbai-set short that blends urban noir, dark comedy and supernatural horror while tracing a migrant driver’s d...

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Festivals

DIWALI IS SERVED WITH LOVE

What Does It Mean to Eat Sustainably During Diwali? Diwali is as much about food as it is about light. Exploring India's rich ...

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Festivals

DURGA PUJA: FAITH MEETS COMMERCIALISM

Monojit Lahiri examines how Durga Puja has evolved from an intimate religious celebration into a high-profile spectacle shaped...

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Thought Factory

THE DAY A NEW INDIA CAME HOME

On October 1, 1992, Zee TV opened a new window for Indian television. Karuna Samtani, Zee’s first employee, remembers its pioneer...

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Trending

EK LAMHA ZINDAGI: LOVE BEYOND BORDERS Juhi Babbar

Soni delivers a remarkable solo performance in Ek Lamha Zindagi, directed by Makrand Deshpande and Juhi Babbar Soni, exploring...

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Business and Politics

HOW AIRTEL'S SOUND BUILT IDENTITY

A.R. Rahman's five-note Airtel anthem transformed sonic branding in India, proving that advertising music can become enduring ...

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Business and Politics

THE LAST LANGUAGE OF DEMOCRACY

As Sonam Wangchuk's fast enters its twentieth day, this essay examines hunger strikes worldwide, democratic dissent, capitalis...

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Trending

MAGDALEN OF THE CANADIAN ARCHIPELAGO

Sohaila Kapur chronicles an unforgettable journey through Canada’s Magdalen Islands, exploring Acadian history, breathta...

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AI and Tech

MICRO DRAMAS REDEFINE GLOBAL ENTERTAINMENT

India is emerging as the global growth engine for micro dramas and short-form entertainment, with mobile-first audiences, soar...

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