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Business and Politics

Zohnerism: The Art of selective communication

Dr. Sandeep Goyal explores the art of selective communication during this post truth era, the times in which it’s diffic...

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Business and Politics

Thank you Mr. Kamath - Better late than never!

Following the news of ASCI banning surrogate ads of 12 liquor companies, Dr. Sandeep Goyal Read More

Business and Politics

Of surrogate ads and liquor brands

A couple of weeks ago I had written an open letter to the chairman of the Advertising Standards Council of India (ASCI) pointing out to him tha...

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Kaleidoscope

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

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