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HOUSEFULL WITHOUT AUDIENCES: THE BOX-OFFICE ILLUSION

When marketing noise replaces footfalls and perception trumps participation, Indian cinema risks hollowing itself out. The growing gap between ...

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BUSINESS: GIG WORK AND CAPITALIST FAILURE

Sharad Raj examines the New Year’s Eve gig workers’ strike to expose how neo-capitalism, privatisation, and algori...

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TRENDING: A YEAR THAT CHOSE MEANING OVER NOISE

2025 was a year when activism, cinema and conversations around music quietly—but decisively—shaped what truly mattered. At The ...

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ALTERNATIVE ENTERTAINMENT: OF THAT HUMAN FACTOR

Currently, the boom in Artificial Intelligence has been viewed with mounting dread or embraced warmly as a technological revolution in image-ma...

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AI & TECH: AI IS REWRITING EVERYTHING

AI is rapidly reshaping advertising, design, media planning, PR, and entertainment worldwide. As Bollywood cautiously experiments while global ...

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TRENDING: CULTURE, SCREENS, STORIES, SHIFTS, POWER

From blockbuster star sightings to emerging tech, awards honouring inclusivity, breakthrough entertainment ventures and the rise of reading-led...

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POWERFUL PEOPLE: BACK TO THE FUTURE

She has been an assistant director, ad filmmaker and a writer-director of out-of-the-box feature films. Ignoring every mandatory obstacle that ...

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THOUGHT FACTORY: WHY CINEMA STILL MATTERS

Why Cinema Still Matters reflects on filmmaker Arjunn Dutta’s Deep Fridge, exploring creativity, nostalgia, and audienc...

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BOLLYWOOD: WHEN THE STAR MEETS A MEMORY

This one revisits Shah Rukh Khan’s early days through Monojit Lahiri’s recollection from 1989 — a time when ...

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THOUGHT FACTORY: CREATION BEGINS WHERE OPINION ENDS

Art is born from surrender, not control. While opinions about art come from privilege and position, creation emerges from vulnerability and courage — it&rsq...

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