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Business and Politics

BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

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Festivals

FESTIVALS: WATERFRONT INDIE FILM FESTIVAL BEGINS

The inaugural event of the Waterfront Indie Film Festival launched in Mumbai’s Aram Nagar, uniting filmmakers, industry experts, and cine...

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Hollywood

HOLLYWOOD: ARE THE OSCARS OVER-HYPED & OVERRATED??

The Oscars: A Global Spectacle or Overhyped Glam Show? Exploring Hollywood’s Biggest Night Through the Lens of Real Cinema and Showbiz, <...

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Kaleidoscope

KALEIDOSCOPE: TALKING PROCESS WITH HARINI SRINIVASAN

Harini Srinivasan, author of Lovestruck and Confused, discusses toggling between historical mysteries and contemporar...

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Festivals

FESTIVAL: V-DAY-ISHQBAAZI…OR DRAMABAAZI??!

Monojit Lahiri checks out if the just-ended V Day is a magical way of looking at a glorious celebration, or is it a power...

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Thought Factory

THOUGHT FACTORY: SUPERSTARS CAN'T SAVE FAILING FILMS

"Big budgets, bigger stars, and colossal failures—Indian cinema’s crisis lies not in its cast but in sidelined storytellers, as aud...

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Business and Politics

BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

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Bollywood

BOLLYWOOD: BOLLYWOOD’S LYRICAL JOURNEY....

Yesterday, heartfelt. Today, heartattack!! Monojit Lahiri investigates the lyrical shift in Bollywood, exploring how soulful p...

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Thought Factory

THOUGHT FACTORY: THE ALPHA PUP

"Decoding Kids' Pester Power: Exploring Their Influence on Consumer Decisions and the Challenges for Marketers in a Digital Era." Monoj...

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Business and Politics

BUSINESS: B2B2C2P - THE REAL ADVERTISING DILEMMA

Advertising's evolving landscape is driven by tech disruption, founder egos, and changing media dynamics. Can agencies adapt or risk obsolescen...

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