AI & TECH: AI IS REWRITING EVERYTHING

AI is rapidly reshaping advertising, design, media planning, PR, and entertainment worldwide. As Bollywood cautiously experiments while global ...

THOUGHT FACTORY: WHY CINEMA STILL MATTERS

Why Cinema Still Matters reflects on filmmaker Arjunn Dutta’s Deep Fridge, exploring creativity, nostalgia, and audienc...

BOLLYWOOD: WHEN THE STAR MEETS A MEMORY

This one revisits Shah Rukh Khan’s early days through Monojit Lahiri’s recollection from 1989 — a time when ...

FESTIVALS: INDEPENDENT VOICES RISE IN VERSOVA

Waterfront Indie Film Festival Mumbai 2025 celebrated the spirit of independent storytelling with over 100 films, insightful panels, and master...

POWERFUL PEOPLE: WHEN OPPORTUNITIES KNOCK

Khalid Mohamed interviews film, theatre and web series actor, Soni Razdan who’s back in the limelight, with a searing pe...

BOLLYWOOD: WHEN HISTORY MEETS HISTRIONICS

Using violence, it feeds into the stereotype, The Bengal Files weaponizes memory and history, turning past wounds into present propaganda, ampl...

BOLLYWOOD: THE NEW BLOCKBUSTER PHENOMENON

Attention Saiyaaara’s Dazzling Debutantes...Your Time Starts Now!! Monojit Lahiri pulls back in an attempt to focus on a...

THOUGHT FACTORY: MOVIE MAGIC DEFEATS ONLINE NOISE

Rajinikanth’s Coolie: When Sheer Movie Magic Trumps Noise (and Logic)

Everyone want...

BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...