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TRENDING: GAJRA KOTTARY’S STORYTELLING JOURNEY

Gajra Kottary, screenwriter and author, balances the demands of Indian television with profound novels and short stories, challenging social no...

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FESTIVALS: CELEBRATING EXCELLENCE AT MAMI 2024

The 2024 MAMI Mumbai Film Festival showcased a dynamic mix of cinema, recognizing boundary-pushing filmmakers, influential short films, and the...

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FESTIVALS: EMPOWERING INDIA’S PODCASTING VOICES

A vibrant gathering at Jio Institute celebrated podcasting’s impact on brand storytelling, leadership, and community-building in India&rs...

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BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?

In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...

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KALEIDOSCOPE: DISCOVERING MEHAK GOYAL’S POETRY

In an unexpected journey from skepticism to admiration, Shantanu Ray Chaudhuri explores Mehak Goyal’s evocative poetry. ...

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FESTIVALS: ARE DADS LESS IMPORTANT THAN MOMS?

To address why Mother’s Day is celebrated with such grandiosity and emotion compared to the more subdued Father’s Day, Mono...

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TRENDING: PATRIOTISM FOR PROFIT & ELECTION ADS

Is nothing sacred in today's media landscape, dominated by relentless election advertising, wonders Monojit Lahiri. He explore...

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FESTIVALS: NANAD BHABHI TAKE UP THE CHALLENGE SAYS ZAIKAK

Homemakerz has achieved a reasonable retail turnover every month, in Mumbai, Pune, Goa, and Gujarat, and the good thing is that their online sa...

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ALTERNATIVE ENTERTAINMENT: MAINSTREAM VS. ALTERNATIVE PERSPECTIVES

A comprehensive understanding of mainstream and alternative movements enrich discussions about the strengths and weaknesses of each. Sh...

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