How dystopia hammers home the reality of climate change

It?s so easy not to really listen when the media (and science teachers) go on about climate change ? but the cause of most dystopian societies in books, from The Hunger Gam...

How Data Can Improve the Impact of Stories

‘Our ancestors created their myths and told their stories for a human purpose. Any good story, any good novel, should have a message’, wrote Chinua Achebe, the ...

Can TV Save India?

But in the 1990s, cable television arrived and private channels like Star Plus and Zee TV popped up — and quickly started catering to the lowest common denominator. T...

The Kardashian Factor' and climate change

Climate change continues to drive energy policy, despite the fact that there is no way to reconcile eradicating energy poverty in much of the world with reducing carbon dio...

Participant Media And USC’s Media Impact Project Collaborate To Measure Social Impact Of Entertainment

Team Will Examine the Power of Storytelling to Inspire Social Change

(LOS ANGELES, March 5, 2014) – In...

Who said playing games is waste of time?

Throughout the last twenty or thirty years, parents around the world have been putting limitations on the amount of time their children spend playing games. Many a times, p...

A New Vision for News Media

Imagine a world where stories published by the media were measured by their impact and outcome on their audiences versus just merely eyeballs and ratings.

The Media...