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"Availability Of BARC Rural Data Is Welcome New Arsenal": Sam Balsara
BARC India recently announced the completion of its joint venture with TAM Media Research, with the latter making an exit from the television ratings business effective Feb...
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A Milestone Year For Media
The foremost was the rollout on 29 April of the Broadcast Audience Research Council India, the country’s homegrown television audience measurement data The year 2015 ...
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TAM &IMRB International Launch Teleweb Audience Measurement.
The advertising and media industry is all set to get its first multimedia measurement data and integrated media planning tool. TAM Media Research & IMRB International h...
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TV industry heading for a rating-dark period
The television broadcast industry is heading for a rating-dark period. While the door will shut for TAM Media Research, BARC?s entry will possibly happen in April this year...
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