Hey Guys, give brand LOVE a chance!

Catalyst, hidden persuader or gentle, deceptive brand statement, LOVE, Monojit Lahiri insists, is much more than a 4-letter wo...

How to go Crackers

Khalid Mohamed goes streaming with Laxmii, Aashram 2 and more.

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Muslim, Christian & Hindu: Kiran Manral

Some time ago in pre-COVID times, I was in a room full of friends and when I sit back to recall, what comes to mind is that which perfectly def...

Voices: Tanishq – It’s not over yet!

It’s not over yet. Several citizens speak to Monarose Sheila Pereira and express their opinion.

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Should brand purpose intrude religion?

Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions ...

Ads For Thought: Six Heartwarming Commercials That Project The Changing Face Of Indian Advertising

The advertising sector in India has been showing several signs of having evolved for the better, these days. There has been a spurt of recent commercials that manage to sel...

Tanishq Lauds Women Entrepreneurs In New Ad

The film revolves around a young woman entrepreneur who has been recognized for her accomplishments Anyone who’s ever been an entrepreneur or part of a start-up would...