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Business and Politics

HOW AIRTEL'S SOUND BUILT IDENTITY

A.R. Rahman's five-note Airtel anthem transformed sonic branding in India, proving that advertising music can become enduring ...

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Thought Factory

SLOW CINEMA AGAINST CONSUMED TIME

Poetry Of Slow Cinema In The Times Of Reels & Shorts: Sharad Raj examines how slow cinema resists commodified atte...

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Thought Factory

GEN Z TURNS POWER UPSIDE-DOWN

Vinta Nanda watches India’s Cockroach movement transform youth anger into irreverent resistance, challenging political ...

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Thought Factory

GOLDEN ERA HEROINES VERSUS TODAY

Can the timeless beauty, charisma, and talent of Bollywood's Golden Age heroines truly be matched today? Monojit Lahiri explores nostal...

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Business and Politics

PRESENTING LOVE IN AN UNUSUAL ROLE

Monojit Lahiri explores how love, emotion, intimacy, and human connection have evolved from personal values into powerful business tool...

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Trending

INDIA’S CHANGING LIFESTYLE PULSE

From smart kitchens and flexible careers to celebrity-led animal welfare, three emerging stories reveal how technology, work culture, and socia...

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Trending

BOLLYWOOD MOTHERS BECOME MODERN MOMS

On Mother’s Day, writer Monojit Lahiri reflects on Bollywood’s evolving screen mothers, tracing the journey from s...

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Bollywood

BOLLYWOOD LYRICS – FROM A TO...OMG!!

A sharp, nostalgic and provocative exploration of how Hindi film lyrics have evolved from poetic romance to market-driven expression shaped by ...

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Powerful People

FROM COPY LINES TO CROP LINES: ARTI DWARKADAS

Vinta Nanda speaks to Arti Dwarkadas about her journey from advertising to organic farming, her debut book Two Ban...

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Trending

OSCARS RETURN INDIA ENTRY EMPTY-HANDED AGAIN HOME

India’s 2026 Oscar hopes fade again as its official entry returns home, sparking debate on quality, global positioning, marketing muscle ...

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