BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

BUSINESS: SPEAK MEMORY!

Monojit Lahiri dumps Bollywood and flashbacks into his life and times in the world of advertising.

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IS IT TIME TO RECONSIDER THE TERM BOLLYWOOD?

Monojit Lahiri does a close–up of this tricky issue and reaches out to the readers now for a solution to the word Bollyw...

Religious Festivals: Sponsored or Reality Shows?

Today, as we once again step into puja mode in this year of 2022, do we feel somewhere, somehow, a change in the puja celebrations, wonders Monojit Lahiri....

WHO DESERVES RECOGNITION & REWARDS?

Are SRK and Virat with their luxurious 10-star lifestyle, more worthy than the real champions of change, dedicated to show the light to the neg...

Deepika, Madhuri, Alia, Vidya, Shefali – Women-centric films explode!

Will the recent whammos unleashed from these female big-hitters trigger more of the same? Monojit Lahiri attempts a checkout.&...

Memories of an advertising man…

In this fascinating first-person-account, Monojit Lahiri, known for his Bollywood-driven opinion pieces, tracks the changing c...