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Badshah: On the mat
The recent controversy over rapper Badshah, allegedly buying likes and views opens up the debate over fake followers on social media once more, writes Dr Sandeep Goyal Rappe...
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Media & Entertainment: Tomorrow is another day
Amit Khanna explains why COVID-19 is undeniably accelerating change in the way we live life and consume entertainment. With billions of people forced to stay at home or with ...
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Undekhi: Plain Vanilla, Distasteful Hype
Dr Sandeep Goyal says that SonyLiv's latest thriller offering Undekhi, has landed itself in an unenviable soup of its own making. A promotional gimmick that the streaming pla...
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Indian Media: Delete, Copy, Paste & Repeat
Amit Khanna writes that a simple definition of news is organized information about a changed situation, events, happenings and people. There was a hierarchy of news, which wa...
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The End of a New Beginning
Sandeep Goyal says that the one thing he has never understood about TikTok is – why does its millions of followers not convert to larger earnings for its influencers?&nb...
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Celebrity endorsements hit by COVID-19
Indian Institute of Human Brands (IIHB) has released a report on celebrity compensation which states brands expect celebrity fee to drop by 20-30 per cent IIHB has released a...
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Minus ‘Fair’ will Fair & Lovely lose its raison d'être?
Carol Goyal explores if a change in brand name results in the death of a brand HUL’s announcement that it is going to remove the word ‘Fair’ from the Fair &...
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Echoes of 'Black Lives Matter' in India
The unrest, the carnage, the protests that shook Trump’s America a few weeks ago, seems to be echoing in India too - though the tremors are much weaker, explains the aut...
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Cheeni Kam: What is Cheeni, What is not?
Most Indians - up to 84% don’t want celebrities to endorse Chinese Brands. But do they know whether they’re using a Chinese brand or not? Let’s find out from...
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Nepotism: Advertising Industry better or Bollywood?
Sandeep Goyal gives you a view to the nepotism, which mocks at as much talent in the Advertising Industry of India as it does Bollywood. The media has been raving ...
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