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AI and Tech

AI & TECH: AI IS REWRITING EVERYTHING

AI is rapidly reshaping advertising, design, media planning, PR, and entertainment worldwide. As Bollywood cautiously experiments while global ...

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Business and Politics

BUSINESS: ROHIT ARYA & WHEN DREAMS TURN DESPERATE

Rohit Arya & When Dreams Turn Desperate, by Sharad Raj, explores the fragile world of struggling actors in India’s film industry&mdas...

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Business and Politics

BUSINESS: REFLECTIONS OF ADVERTISING’S MR. BHARAT!

From Kolkata’s colonial hangover to the rise of brand Bharat, this reflection, by Monojit Lahiri, celebrates Piyush Pand...

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Festivals

FESTIVALS: WHEN CINEMA CREATES CHANGE

Inside the Impact Storytelling Masterclass at WIFF Mumbai 2025: At the Waterfront Indie Film Festival Mumbai 2025, filmmakers ...

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Festivals

FESTIVALS: STORIES FOUND PURPOSE THAT AFTERNOON

On a rain-soaked Mumbai day, WIFF’s Impact Workshop brought together storytellers, changemakers, and filmmakers to explore how films can ...

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Hollywood

HOLLYWOOD: LOVE, MATH & MODERN MATCHMAKING

A modern reflection on love, class, and emotional currency, inspired by The Materialists—where algorithms meet affection, and ma...

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Business and Politics

BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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Thought Factory

THOUGHT FACTORY: WHAT MY MOTHER TAUGHT ME

On Mother's Day, I, Vinta Nanda, reflect on how my mother’s clarity in a chaotic world, exposed the dangers of ...

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Gender

GENDER: OON TRANSFORMS BRAND COMMUNICATIONS

OON, the world’s first women-led integrated marketing communications collective, founded by Rekha Rao, unites top industry experts to cra...

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Business and Politics

BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

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