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AI & TECH: AI IS REWRITING EVERYTHING

AI is rapidly reshaping advertising, design, media planning, PR, and entertainment worldwide. As Bollywood cautiously experiments while global ...

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BOLLYWOOD: THE NEW BLOCKBUSTER PHENOMENON

Attention Saiyaaara’s Dazzling Debutantes...Your Time Starts Now!! Monojit Lahiri pulls back in an attempt to focus on a...

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TRENDING: BEAUTY LIES IN BOTOX WITHIN

‘To Thine Own Self Be True…’ This famous quote from Shakespeare’s Hamlet has taken on a new meaning today, wi...

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MOVIES: DEATH BY DESIGN, BUT NOT QUITE

Inspired by a global star’s interview, Srijit Mukherji’s sequel to Hemlock Society teems with puns, pop culture, and philo...

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THOUGHT FACTORY: VALIDATION COMES WITH EXPIRY

The Fleeting Follower Game – Featuring “The Substance” & “Nayak” (The Hero) — a cultural reflection on ...

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BOLLYWOOD: WHAT MADE MANOJ KUMAR SPECIAL?

Monojit Lahiri’s frank and candid take explores the predictable explosion of emotions and nostalgic tributes from collea...

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GENDER: OON TRANSFORMS BRAND COMMUNICATIONS

OON, the world’s first women-led integrated marketing communications collective, founded by Rekha Rao, unites top industry experts to cra...

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POWERFUL PEOPLE: SINGING OVER BONES BY AMY SINGH

Poet Amy Singh speaks on her debut collection, the power of poetry to heal, the politics of verse, and why true poetry must li...

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BUSINESS: B2B2C2P - THE REAL ADVERTISING DILEMMA

Advertising's evolving landscape is driven by tech disruption, founder egos, and changing media dynamics. Can agencies adapt or risk obsolescen...

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KALEIDOSCOPE: THE RISE OF BOBA TEA TO GLOBAL SUCCESS

"Boba Mania: How a Taiwanese Tea Treat Took the World by Storm – A Playful Look at the Global Craze for Tapioca Pearls, Trendy Café...

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