How marketers can think about a Post - COVID-19 world

Perhaps it may be a little too early to say this, but we may be reaching peak lockdowns in many places around the world. The curves aren’...

BARC India to Start Reporting Viewership from Free & Pay Platforms

This will be available over and above the current Urban/Rural cuts to facilitate more effective planning.

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Partho Dasgupta on 'Television Audience Measurement – New paradigms of Change' at Elevate 2K18

Partho Dasgupta, CEO Broadcast Audience Research Council (BARC) speaks at Elevate 2K18 on some interesting and useful insights about TV watching patterns of people in India...

Navrangi Re! - How a mohalla’s shit can make or break a TV journo’s career?!

Navrangi Re! is the story of a congested mohalla (a neighbourhood) in a town in Northern India full of real, but quir...

Viacom18, BMGF and BBC MA join hands to bring India’s first fiction television series on urban sanitation: ‘Navrangi Re!’

In an industry first, India’s fastest growing media and entertainment company Viacom18, has partnered with the ...

BARC India’s BI 2018 Survey reveals the Changing Face of the Indian TV Homes

BARC India released the findings of its Broadcast India (BI) 2018 Survey, based on a sample study of 3 lakh hom...

Technology, The New Value Add-On

Just as channels and producers are exploring new content, so too television screens are taking on a new look most of the time. What leaps out of the screen is a barrage of ...

Technology, The New Value Add-On

Just as channels and producers are exploring new content, so too television screens are taking on a new look most of the time. What leaps out of the screen is a barrage of ...

Audience Engagement – Embracing the Second Screen Revolution

Today, TV watching has become an activity that has moved away from the traditional living room scenario where a family sits together and watches a particular programme. Ind...