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BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

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TRENDING: PATRIOTISM FOR PROFIT & ELECTION ADS

Is nothing sacred in today's media landscape, dominated by relentless election advertising, wonders Monojit Lahiri. He explore...

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IS THE SLOGAN DYING?

Monojit Lahiri questions the relevance of slogans in today’s era, and wonders about its fate in the future.

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TRENDING IN BOLLYWOOD

The Daily Eye Newsdesk reports on The Mentoring Program (TMP), designed for actors by the founder, actor, writer and director,...

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Music Knows No Caste

After garnering critical acclaim and winning the FIPRESCI Award at the Bangladesh International Film Festival 2022, Bangladeshi filmmaker Shabn...

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Manasi Rachh: In the Spotlight

Aparajita Krishna traces actor, model Manasi Rachh’s interesting journey across theatre, films and now web-series.

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Rocket Girl

Khalid Mohamed interviews Saba Azad, the multi-faceted actor, dancer, theatre director, singer who made an impact with the ser...

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Presenting Gangubai: Mr. Controversy’s latest traffic-stopper?

As Sanjay Leela Bhansali’s latest offering hits the screen, Monojit Lahiri invites you to stand by for truckloads of taa...

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Is patriotism just another prop for the Ad-biz?

Is nothing sacred in today's crazy clutter-breaking-obsessed-times, wonders an amused Monojit Lahiri