Celebrity endorsements hit by COVID-19

Indian Institute of Human Brands (IIHB) has released a report on celebrity compensation which states brands expect celebrity f...

Designed by Desitiny: Pierre Cardin

Humra Quraishi says Pierre Cardin is perhaps the oldest surviving fashion designer, himself designed by destiny - he turns 98 ...

Echoes of 'Black Lives Matter' in India

The unrest, the carnage, the protests that shook Trump’s America a few weeks ago, seems to be echoing in India too - though the tremors a...

Cheeni Kam: What is Cheeni, What is not?

Most Indians - up to 84% don’t want celebrities to endorse Chinese Brands. But do they know whether they&...

Denial: In the Industry of Entertainment

Actor and Executive Committee (EC) member of CINTAA Ayub Khan highlights a challenge confronting the Hindi television industry...

How marketers can think about a Post - COVID-19 world

Perhaps it may be a little too early to say this, but we may be reaching peak lockdowns in many places around the world. The curves aren’...

In spoiler fight, Hollywood has its free-speech moment

Steven Zietchik reports in the Washington Post that, it began with a few sentences from Quentin Tarantino.

Read More

Supermarkets ‘confuse’ consumers on healthy food choices

BBC Radio 5 Live Investigates has discovered that food products high in salt and saturated fats are being marketed as healthy by leading superm...

Slow and Sustainable Fashion

Clothes shopping used to be an occasional event. It happened just a couple of times in a year. But few years ago, clothes became cheaper, trend...