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Adidas and Parsley Run for the Oceans by turning Ocean Plastic into Shoes

Let's dig into some figures. Studies tell us that there’s roughly 80,000 tons of plastic polluting the Pa...

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BARC’s OOH Viewership Measurement shows Affinity towards Sports Genre

BARC India that recently launched the Out of Home (OOH) Viewership measurement ...

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Rajnikanth’s Kaala: the Real behind the Reel

Filmmaker Pa Ranjith, who has teamed up for the second time with superstar Rajinikanth in the hit gangster dram...

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World Environment Day: How are the Stars saving the Environment?

June 5 marked World Environment Day - a day dedicated to generating awareness regarding the threats lurking ove...

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The Fish You Eat May Contain Plastic Microparticles

A day or two ago my Twitter feed was filled with tweets from WWF, Dodo and the UN with headlines which said: "B...

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Menstrual Hygiene Day 2018: #NoMoreLimits

Today, 28 May, as the world observes the Menstrual Hygiene Day (MH Day), Sukanya Sudarson<...

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Find Your Equillibrium in the Clothes You Wear

The fashion industry is contributing in today’s sustainability challenge in a number of ways. Just like s...

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A Project to track our Ecological Footprints

‘Development’ is shorthand for committing to well-being for all. ‘Sustainable’ implies ...

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Celebrities who said "No" and stood up for their Beliefs

A celebrity, be it an actor or a sportsperson, is a role model for many youngsters. Celebrities earn obscene am...

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Celebrity Circus and Media

Andy Warhol famously said that everyone in the world would be famous for fifteen minutes.

Hyperbole per...

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