When Maradona beat Dolce & Gabbana

Asked to name his starting XI in 1990, Argentina’s manager Carlos Bilardo had famously said, “Maradona, and 10 others,” wr...

From here to eternity

Nidhi and Sushil Poddar talk to Khalid Mohamed about their book Blaze…, a tribute to their late son Divyansh’s tr...

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

Web talent on the rise but…

The fresh acting talent on the OTT platforms could rewrite the rules of Bollywood’s age-old star system but… are they promoted suf...

Should brand purpose intrude religion?

Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions ...

Fly in the ointment: TRP’s

When ‘life’ jives with storytelling evolution happens, writes Vinta Nanda

Ra...

Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

Gold for SHOPS Plus’ ‘50 Shades of ISHQ’

USAID’s flagship project in private sector health, Sustaining Health Outcomes through the Private Sector (SHOPS) Plus in India won gold i...

Rameshwari wahi jo sab ka man bhaaye

Aparajita Krishna takes us with her on a journey through Rameshwari’s life - from a student of acting to becoming a film star, wife, m...